Bendigo Spirit future locked in for another 10 years, SEN to acquire licence

From April 2022, Sports Entertainment Network (SEN) will acquire the Bendigo Spirit WNBL licence from Bendigo Stadium Limited (BSL).

Sports Entertainment Group (SEG) proposed the acquisition of the Bendigo Spirit WNBL basketball team, with licence to remain in Bendigo for a period of 10 years. BSL will also have the first right of refusal to re-acquire the Bendigo Spirit licence if SEG wish to dispose of it in future.

“There have been key considerations during this process and we are confident in this move forward to ensure the viability of the team. This transaction provides a guarantee of support for the Spirit Brand, BSL and Bendigo.” Said Dennis Bice, BSL Chief Executive Officer.

The Bendigo Spirit WNBL have been challenged over the journey both off court and on despite having success (2 WNBL Championships).

The team has been supported by a number of dedicated supporters both financially and emotionally, credited to the ongoing success and survival of the Bendigo Spirit.

BSL have held the WNBL licence for a period of four years (previously held privately for 11 years) and during that time have found it challenging to not only financially support the WNBL team but also to enable the team to advance to the next level required to continue to successfully compete at the WNBL level.

During the negotiation period the BSL CEO has consulted several supporters to gauge their thoughts and response to the transaction. All have supported the proposal to allow the acquisition of the Bendigo Spirit WNBL licence to the SEN group.

“We are committed to the success of Bendigo Spirit and this agreement will ensure the longevity of the Bendigo Spirit. BSL will continue to support elite women’s sport in Bendigo and the pathways it makes available for our younger basketball community.” Said Dennis Bice.

Key points:

• The WNBL team will continue to be known as the Bendigo Spirit.
• The Bendigo Stadium will continue to be the home of the Bendigo Spirit with home games played at the Stadium.
• Bendigo Stadium has sought first right of refusal should SEG not wish to continue at any stage with the licence.
• SEG financial support and resources will allow for the further development of the Women’s WNBL program and pathway for Bendigo players.

“We couldn’t be more excited with this agreement and look forward enhancing our already strong connection to the local Bendigo community. We are committed to grow opportunities on and off the court via the SEN network, while supporting the team to deliver a third WNBL Championship.”  Said Richard Simkiss, CEO Ballpark, Rainmaker & Publishing, Sports Entertainment Network.