21 October 2022 | Bendigo Spirit news

The Bendigo Spirit is delighted to welcome the Transport Accident Commission (TAC) as a Major Partner ahead of the upcoming WNBL season.

The multi-year partnership will see the TAC logo proudly worn on the Spirit playing singlets, with the team also participating in several crucial community awareness campaigns.

As part of these campaigns, the Spirit will play a key role in sharing TAC’s safety message, including various content and ambassador opportunities.

This includes joint promotion of an access all abilities program as the players work closely with people with disabilities to encourage their love of the game.

Member for Bendigo East Jacinta Allen said an initial two-year agreement will see the TAC and Bendigo Spirit work together to promote safe driving behaviours among fans and drive down road trauma within the community.

“It is critical that we continue to engage with Victorians on key road safety issues – this partnership is a great way to remind Bendigo locals how they can keep themselves and others safe.”

“Sadly, with the number of people dying on our roads climbing, we are pleading with Bendigo motorists to heed the warning and slow down – it’s up to all of us to make our roads safe.”

Bendigo Spirit General Manager of Operations, David Ingham, said “We couldn’t be prouder to welcome the TAC to the Bendigo Spirit family. Their message is incredibly important, and we look forward to helping them create awareness throughout the community.

“It’s fantastic to see their support of women’s sport, with this partnership extremely beneficial to both our on court and off court success.”

Sports Entertainment Network, owners of the Bendigo Spirit, are thrilled to partner with the TAC, said CEO Craig Hutchison.

“We stand committed to tackling Victoria’s regional road toll and have worked in regional communities for over a decade driving awareness around responsible and safe driving.

“The Bendigo Spirit seeks to be a leader across regional and broader Victoria in being a vehicle for slowing down and driving broader standards on the roads.”

TAC CEO, Joe Calafiore, said the partnership would provide another important platform to engage with Victorians on key road safety issues, and remind Bendigo locals how they can keep themselves and others safe.

“The level of road trauma we are seeing in regional Victoria is deeply concerning, and we are always looking for new ways to reach into local communities and promote safe driving

“The TAC is proud to partner with Bendigo Spirit to draw focus and commitment to road safety within the region,” he said.

The Bendigo Spirit and TAC will unveil their partnership to fans at the season opener double-header on the road against the UC Capitals on Friday 4 November and then at home on Sunday 6 November against Perth.