BOODY JOINS LEAGUE TO HELP FIGHT PERIOD POVERTY
The Cygnett WNBL is pleased to announce that Boody will join the league as an official Social Cause Partner, aligning with the Fighting Period Poverty round.
Period poverty is an issue affecting 20% of people who menstruate in Australia. This round’s objectives include raising awareness, collecting and distributing sanitary products, and raising funds for the charity partner, Share the Dignity. Among other key support areas, Boody will provide 1,000 pairs of period undies for the round.
Ruth Haffenden, Boody’s Global Head of Brand and Marketing, explains –
“The alignment between Boody, WNBL and the Fighting Period Poverty round felt extremely organic. We’re proud to use our platform to raise awareness, funds, and products for the 1 in 5 menstruating people currently experiencing Period Poverty. WNBL and Share the Dignity are doing amazing work, and we’re excited to help facilitate this while supporting an outstanding group of athletes.”
As the presenting partner, Boody will be formally aligned with the Fighting Period Poverty round.
The inclusion of Boody was welcomed by the Head of WNBL, Christy Collier-Hill.
“Boody is an Australian-owned and operated company, who are committed to having a positive impact in our communities. The values and cause alignment is really significant, and we couldn’t be more thrilled to be partnering with them”.
Boody is an Australian company, dedicated to creating supremely comfortable, conscious, and sustainable clothing and underwear for all. Crafted from organically-grown bamboo viscose, our pieces are gentler on the planet, and on your skin.
On a mission to do good, we use our platform to align with social and environmental organisations that can create meaningful change for our planet, and our people.
Our sustainable everyday basics are selling in 15 countries globally and counting.
About the WNBL
Commencing in 1981, the WNBL is the longest-running professional women’s sporting league in the country. Showcasing Australian and international talent, it is a world-class competition.
The 23/24 WNBL Season is currently underway, and all games can be watched live with the game of the week on Wednesdays on ESPN, with all other games on Nine’s free streaming service 9Now.
All information on the WNBL can be found via the new Official WNBL App.
For more information
WNBL | Basketball Australia
Head of WNBL
+61 (0) 412 653 000
Junior Brand Manager
+61 435 716 300