Foot Locker on board for highly anticipated WNBL season
The WNBL is excited to announce that leading footwear and apparel retailer, Foot Locker have signed as a major partner of the League for the 2024-25 season.
In celebration of the partnership, the WNBL will officially launch the 24/25 season at the ‘Foot Locker Reimagined’ concept store in Melbourne Central on Wednesday 23 October.
Representatives of the eight WNBL teams will be in attendance and available for media activity to set the foundation for a highly anticipated chapter for women’s basketball in Australia.
“We are excited to welcome Foot Locker as a Major Partner of the WNBL. Their dedication to basketball in Australia mirrors our ambition to elevate the WNBL and provide a platform for our athletes to shine,” said Christy Collier-Hill, Head of the WNBL.
“This partnership will not only boost the visibility of the league but also create unique opportunities for fans to engage. We look forward to working together to make a lasting impact on women’s basketball in Australia.”
“I’m really excited to see Foot Locker stepping up as a major partner for the WNBL,” said Bec Cole, reigning WNBL and NBL1 National Champion and captain of the Southside Flyers.
“In the NBL1, we always push hard to win the ‘Foot Locker Player of the Week’ voucher because we are such sneakerheads. I can’t wait to see how Foot Locker elevates our league and inspires even more motivation in current and future players.”
Throughout the WNBL season, Foot Locker’s iconic branding will be prominently featured across various touchpoints, including digital platforms, in-stadium branding and promotional campaigns.
Foot Locker will also explore fan engagement through game-day activations, including exclusive voucher giveaways and integration into the prestigious WNBL awards program.
“Partnering with the WNBL is a natural extension of Foot Locker’s dedication to basketball globally and in the Pacific region,” said Natalie Ellis, Vice President and General Manager of Foot Locker Asia Pacific. “
We’ve been deeply ingrained with the basketball community for years, and this investment ensures that the WNBL and its athletes will receive the visibility and recognition they deserve. Through this partnership, Foot Locker celebrates the extraordinary talent within the WNBL while also inspiring the next generation of female basketball talent.”
This partnership follows Foot Locker’s recent sponsorship of the Australian men’s national team, the Boomers and its longstanding support of the NBL, NBL1, Australian Junior Championships, Schools Championships, U18s Club Championships and globally recognised streetball event Summer Jam. Through these partnerships, Foot Locker remains dedicated to celebrating and fostering basketball culture across all levels, from local courts to the national stage.
Foot Locker have been fitting athletes with sneakers, apparel, and accessories for 50 years and counting, ensuring they’re always ready to leave their mark on and off the court. Explore the latest basketball and streetwear collections online or visit a Foot Locker store nationwide.
About Foot Locker, Inc:
Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,600 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
About WNBL:
The Women’s National Basketball League (WNBL) was founded in 1980 and remains the longest running professional sports league for women in Australia. The League provides a foundation for world-class talent and the development pathway has been the backbone of success for the Seven Consulting Opals, Australia’s senior women’s national team. Eight clubs will compete for the 24/25 WNBL Championship with expansion team Geelong United joining the Adelaide Lightning, Bendigo Spirit, Perth Lynx, Sydney Flames, Southside Flyers, Townsville Fire and University of Canberra Capitals.