September 20, 2022 | WNBL news

Today Basketball Australia and the WNBL each announced three-year partnerships with wholly Australian-owned and locally operated digital accessories brand Cygnett.

The WNBL welcomes Cygnett as the naming rights partner until the end of the 2024-25 season, while the digital accessory brand also comes on board as a major sponsor of the Seven Consulting Opals. This is a significant investment in women’s sport driven by Cygnett’s CEO, Paul Santoro.

“We are a proud Australian-owned company that strives for excellence in everything we do. We think that this partnership is a perfect match. Our success here in Australia and overseas around the world has evolved from our laser-like focus on creating products that encourage people to have “no limits,” says Santoro.

“This no limits approach applies equally to the Opals and WNBL. We feel that there should be endless opportunities for women in sport. By making a meaningful commitment for the next three years we are confident we can help create a level playing field for the Opals and WNBL athletes. These athletes are the best in their field and deserve an equal playing field with no limits,” continues Santoro.

“We also believe that our products, including portable back up chargers for your phone can help teammates, colleagues and families stay connected. Whether it’s arranging a drop off to basketball practice or watching basketball online we hope our Cygnett products can help people stay connected,” adds Santoro.

Basketball Australia CEO Matt Scriven re-iterated the importance of Cygnett’s investment in women’s basketball.

“The Opals are one of Australia’s most successful teams playing on the international stage. The WNBL is renowned as one of the best women’s basketball leagues in the world. Through their partnership with both, Cygnett will make a positive contribution in women’s sport by helping grow the audience and by making elite women’s basketball more accessible.  Basketball is one of Australia’s fastest growing sports with participation numbers of girls the highest it’s ever been. This will only continue to grow with the investment in the Opals and WNBL with more girls being able to see the world’s best athletes. We look forward to working with Cygnett as together as we strive for no limits,” says Scriven.

Tess Madgen Captain of the Seven Consulting Opals and Deakin Melbourne Boomers 2021-22 Championship player in the WNBL welcomed Cygnett CEO Paul Santoro at their training base for the FIBA Women’s Basketball World Cup in Sydney today.

“The whole team is really excited that Cygnett is on board as a major sponsor of the Opals. They have a really clear vision that they want to elevate women’s basketball and raise visibility of the game. As athletes who spend a good deal of the year travelling, their products are perfect for our lifestyle and we look forward to trying them all out,” comments Madgen.

Head of WNBL Christy Collier-Hill Said, “Cygnett are genuinely excited to be aligned with the premier women’s basketball competition in Australia, and the incredible athletes that are part of it.

As a digital accessories company there is an enormous opportunity for them to be truly integrated with the WNBL, the Clubs, athletes, fans and supporters and we’re excited to have them on board for the next three years.”

Cygnett will appear on the shorts of the Seven Consulting Opals at the FIBA Women’s Basketball World Cup starting on September 22 in Sydney. The Cygnett WNBL will commence on November 2.

About Cygnett

Cygnett products are sold in over 200,000 retail outlets in 42 countries. The range includes over 100 digital accessory products, including charging cables, phone, laptop, iPad, car and jetski chargers, protective cases and a full range of portable Power Banks.

Put simply, Cygnett products help people keep their phones, laptops and iPads fully charged and protected while at home and on the go. Cygnett aims to make flat batteries and running out of charge a thing of the past.

Cygnett’s latest products include a first-time, every-time foolproof screen protector and a multi-purpose magnetic iPad stand as well as protective cases for the latest Apple iPhone 14.

Based in Melbourne, the business has a team of passionate design-driven experts who ensure every Cygnett product is thoughtfully designed, has carefully considered packaging and delivers on its promise to protect and charge your technology you rely on every day.