Despite the incredible challenges of the 21-22 WNBL Season, including COVID, postponed and cancelled games, and travel disruptions, the fans of the league continued to support their teams, while new fans also joined the party.
The league experienced a 20% jump in followers across all social channels, while achieving an incredible 247% increase in website views from the following season. In real numbers that was just over 3 million.
Broadcast and media
With every game of the season broadcast live, and with the support of broadcast partners Kayo, Foxtel and the ABC, the WNBL achieved it’s highest broadcast figures to date, up 15% from the previous season.
Further to this, the Grand Final series achieved record breaking viewership numbers for the league, up 125% on the previous year.
While mainstream media continued to be a challenge for the league, specialised and local media were fantastic supporters, so much so that the media articles increased 500% from the previous season.
There’s no doubting that women’s sport is on the rise and rise, and the WNBL is a big part of that.
Commercial opportunities are still available for the upcoming 22-23 WNBL Season. If you’d like to be involved, get in touch with Pat Moloughney at firstname.lastname@example.org today.