September 20, 2022 | Southside Flyers news

Exciting news for the WNBL with Basketball Australia and the WNBL announcing three-year partnerships with wholly Australian-owned and operated local digital accessories brand Cygnett.

Cygnett becomes the naming rights partner until the end of the 2024-25 season, while the digital accessory brand also comes on board as a major sponsor of the Seven Consulting Opals.

The Flyers own Lauren Jackson and Sara Blicavs will be in action for the Opals at the FIBA Women’s World Cup in Sydney, commencing on Thursday, with the Cygnett brand featuring on the shorts of the Seven Consulting Opals. In the WNBL season the Cygnett WNBL logo will feature on the playing uniform of the Flyers and all WNBL teams.

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This is a significant investment in women’s sport driven by Cygnett’s CEO, Paul Santoro.

“We are a proud Australian-owned company that strives for excellence in everything we do. We think that this partnership is a perfect match. Our success here in Australia and overseas around the world has evolved from our laser-like focus on creating products that encourage people to have “no limits,” says Santoro.

“This no limits approach applies equally to the Opals and WNBL. We feel that there should be endless opportunities for women in sport. By making a meaningful commitment for the next three years we are confident we can help create a level playing field for the Opals and WNBL athletes. These athletes are the best in their field and deserve an equal playing field with no limits,” continues Santoro.

“We also believe that our products, including portable back up chargers for your phone can help teammates, colleagues and families stay connected. Whether it’s arranging a drop off to basketball practice or watching basketball online we hope our Cygnett products can help people stay connected,” adds Santoro.

Basketball Australia CEO Matt Scriven re-iterated the importance of Cygnett’s investment in women’s basketball.

“The Opals are one of Australia’s most successful teams playing on the international stage. The WNBL is renowned as one of the best women’s basketball leagues in the world” Scriven said.

“Through their partnership with both, Cygnett will make a positive contribution in women’s sport by helping grow the audience and by making elite women’s basketball more accessible.  Basketball is one of Australia’s fastest growing sports with participation numbers of girls the highest it’s ever been. This will only continue to grow with the investment in the Opals and WNBL with more girls being able to see the world’s best athletes. We look forward to working with Cygnett as together as we strive for no limits,” Scriven added.

Head of WNBL Christy Collier-Hill was also excited with the new partnership and the significance of the investment by Cygnett in women’s basketball.

“Cygnett are genuinely excited to be aligned with the premier women’s basketball competition in Australia, and the incredible athletes that are part of it.

The Flyers first game in the Cygnett WNBL is a home game at the State Basketball Centre on Saturday November 5.

About Cygnett

Cygnett products are sold in over 200,000 retail outlets in 42 countries. The range includes over 100 digital accessory products, including charging cables, phone, laptop, iPad, car and jet ski chargers, protective cases and a full range of portable Power Banks.

Put simply, Cygnett products help people keep their phones, laptops and iPads fully charged and protected while at home and on the go. Cygnett aims to make flat batteries and running out of charge a thing of the past.

Cygnett’s latest products include a first-time, every-time foolproof screen protector and a multi-purpose magnetic iPad stand as well as protective cases for the latest Apple iPhone 14.

Based in Melbourne, the business has a team of passionate design-driven experts who ensure every Cygnett product is thoughtfully designed, has carefully considered packaging and delivers on its promise to protect and charge your technology you rely on every day.