The brand vision for the Sydney Kings in conjunction with the Sydney Flames is to relentlessly raise the bar of basketball in Australia, every day in every way. We want to be a sector leader synonymous with community and social impact that relentlessly stands up, leads, demonstrates and inspires positive change through basketball while striving to make a real difference in people’s lives.

Using the accessibility and inclusiveness of basketball culture as the vehicle, our community  program aims to drive change inequality, health & social outcomes for marginalised communities, with a particular emphasis on:

  • Women and Girls
  • Indigenous
  • New Migrant
  • Basketballers with disabilities

As the sole professional women’s basketball team in NSW, the Flames community program, sponsored by Brydens Lawyers, aims to achieve the following:

  • Empower girls
  • Increase participation of basketball in NSW
  • Strengthen our connection in the community and make a difference in people’s lives

For more information on the community program, contact