Plant-based burger brand Love BUDS joins the Kings and Flames

December 2, 2021 | Sydney Flames news

Australia’s most innovative plant-based food company All G Foods have signed on as a sponsor of the Brydens Lawyers Sydney Kings and Brydens Sydney Uni Flames as Qudos Bank Arena add their Love BUDS Burger patties to the menu throughout the venue.

The demand from the Kings and Flames team and encouragement from the performance team and nutritionist has meant that the newly released, Aussie made, 100% plant-based BUDS Burgers will now be a permanent fixture on the menu at the venue.

All G Foods is a feel-good Australian company passionate about making a positive food movement and an alignment with the Kings and Flames represents a joint approach to promote the growing plant-based category.

The partnership with the clubs not only provides equal nutritional value than other meat alternatives, but it also means that all fans who visit Qudos Bank Arena will be given the opportunity to enjoy amazing tasting plant-based burger options. With hundreds of thousands of people likely to visit Qudos Bank Arena in 2022, the 12-month partnership will positively expose Love BUDS™ to plant-based burger loving people, beyond the Kings and Flames players.

Chris Pongrass, CEO of the Kings was thrilled about the partnership: “Food plays a huge part in the gameday experience as well as diet and needs of our playing groups. We’re incredibly proud to partner with an emerging company and offer an alternative for our fans. There’s nothing like watching a Jarell dunk, or a Biwali steal, or Jaylen 3, while enjoying a delicious plant-based burger.

Jan Pacas, CEO of All G Foods said: “We are excited to be partnering with one of Australia’s most innovative sporting franchises. We love the fact that Kings and Flames fans can enjoy the best plant-based burger while watching them attack the latest NBL and WNBL season head on.”

As part of the sponsorship with the Kings and Flames, Love BUDS™ branding will appear in arena across LED courtside, across all marketing and social media channels. Each home game, BUDS will be giving fans the chance to win courtside seats for the next game by implementing a ‘golden ticket’ competition across the burgers throughout Qudos Bank Arena. All you have to do is taste BUDS and you could win!

BUDS Burgers are no compromise vs a standard beef patty. Equal nutritional protein value and great taste and texture, BUDS Burgers will not only fuel players but fans too as they enjoy the latest in the positive food movement, driven by innovative food company All G Foods.

The announcement and first flipping of BUDS Burgers coincides with the Kings and Flames first double header at Qudos Bank Arena this Sunday, December 5.