Flames and Kings partner with Beyond Bank Australia

December 1, 2022 | Sydney Flames news

Hoops Capital, the owner of the Sydney Kings and Sydney Flames, is delighted to announce the signing of a major partnership deal with Beyond Bank Australia for the next three years. 

The deal will see Beyond Bank become the official banking partner of the Sydney Kings and Sydney Flames, as well as being the Kings’ back-of-jersey sponsor and Flames’ front-of-jersey sponsor. 

Beyond Bank is one of Australia’s largest customer-owned banks, with over 280,000 customers and 56 branch and regional office locations in New South Wales, South Australia, Western Australia, ACT and Victoria. 


Hoops Capital chairman and majority owner Paul Smith said the organisation was thrilled to lock in Beyond Bank on a long-term deal. 

“Being able to partner with someone with the prestige and reach of Beyond Bank is a testament to the impact that our organisation is making in the community and our ‘two teams, one club’ philosophy,” Smith said. 

“We’re excited to have them sign on long-term, as we believe our visions are aligned with where we want to take our two companies in the future. 

“This partnership will also help us broaden our reach from within the Sydney community to right across Australia.” 

Beyond Bank CEO Robert Keogh said he was excited about the partnership and looking forward to the organisations working together. 

“At Beyond Bank, we recognise the important role that sport plays in communities right across Australia,” Keogh said. 

“We know that sporting clubs are where people come together to connect and participate, and that is why we continue to partner with clubs across all of our regions, from the grassroots level to the elite. 

 “We are proud to partner with the Sydney Flames and the Sydney Kings.  

“While both teams excel on the court, the work they do in local communities is even more impressive.  

“There is a clear values alignment, and we look forward to working with both clubs over the coming years.” 

This Sunday will see the Kings and Flames play their first of four double-headers at Qudos Bank Arena – starting with the former’s fixture with Adelaide from 2pm AEDT. 

Tickets for the event are available here.