Flames announce exciting new partnership with Athena

The Sydney Flames are thrilled to announce Athena as a new club partner for the 2024-25 WNBL season. 

Athena Sports Nutrition, a pioneering brand of protein shakes, bars and supplements designed specifically for women, launched in April and will become the Flames’ official sports supplement brand for the upcoming WNBL25 campaign.  

This partnership enhances the Flames’ connection to Athena, with Flames star Emma Clarke already serving as a brand ambassador.  

Hoops Capital’s executive director Matthew Denholm expressed his enthusiasm, stating, “We are excited to welcome Athena to the Flames family as we gear up for the 2024-25 season.  

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“Their commitment to women’s health and performance aligns perfectly with our values and mission.”  

Cristy Riddell, brand lead at Athena, echoed Denholm’s sentiments, saying, “Partnering with the Sydney Flames is a natural fit for us as we strive to empower women through sports nutrition. “We look forward to supporting the team and its fans throughout the season.”  

The Flames are set to tip off their WNBL25 season with their home opener against Canberra on Sunday, November 3.  

Fans can look forward to an exciting season ahead with Athena as part of the Flames family. 

For more information on Athena, please visit their website and Instagram.