Flames spark huge growth numbers during WNBL23

The 2022/23 Cygnett WNBL season saw significant growth across several key areas.

Fans, including those of the Sydney Flames, turned out in droves, while club memberships soared.

The league’s social media and digital presence also experienced a boom, fueling the WNBL’s continued growth and momentum into the future.

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Fan attendance saw a significant increase in the regular season, with over 125,000 people turning out to watch the league live – a 30 per cent increase from the 2019/20 season, which was the last season unaffected by COVID-19.

Finals attendance also enjoyed a considerable spike, jumping up 81 per cent from the previous year. 

The John Cain Arena matchup between Jayco Southside Flyers and Sydney Flames saw a record-breaking crowd of 7,681 – a testament to the growing popularity of the WNBL.

In total, almost 150,000 people watched the league live throughout the season.  

Club membership across the league grew an impressive 69 per cent, reflecting the surging interest in women’s basketball across Australia.

The pace of WNBL fans is also growing rapidly, with 2.1 million fans last year and a 67 per cent increase to 3.1 million as of January 2023, according to YouGov. 

Meanwhile, digital and social media also experienced growth, with website page views up 22 per cent to more than three million, social engagement up 203 per cent, and overall social followers up 13 per cent. 

Media coverage of the league enjoyed an uptick of 23 per cent, with an audience reach of more than 120 million.  

All in all, the WNBL23 season marked an exciting time for women’s basketball in Australia, confirming the sport’s robust growth and bright future across the country. 

Stay up to date with all the club’s off-season news here.