Salon Warehouse upgrade partnership with Flames

December 9, 2022 | Sydney Flames news

The Sydney Flames are excited to announce the upgrade of their partnership with Salon Warehouse, which will run until the end of the WNBL24 campaign.  

After joining as a Hoops Capital partner in 2021,, which provides premium hair care products at affordable prices, upgraded its partnership in 2022 to include recognition on the back of the Flames’ jersey.  

Hoops Capital CEO Sean Nicholls was thrilled to have Salon Warehouse extend their deal for the next two seasons.  


“It’s great to have Salon Warehouse commit to the Flames long-term and support what we’re trying to build at Hoops Capital,” Nicholls said.  

“It’s an exciting time to be involved in basketball in this country and with the support of companies like Salon Warehouse, we will be able to take the Flames and women’s sport to new heights.  

“We thank them for their continued support and can’t wait to see what the future holds together.”  

Salon Warehouse founder and CEO John Brennan, whose company is passionate about supporting the Flames and women’s sports, as well as being a part of the broader Hoops Capital family, is excited to extend his company’s time with the harbour city-based club.  

“We are in the second term of our sponsorship and having enjoyed the benefits thus far, have decided to upgrade for a further two years with the club,” Brennan said. 

“We see the opportunity, growth and popularity in women’s sports increasing and believe our company has a great synergy with the Sydney Flames brand. 

“By partnering with the Flames, it allows us to showcase our brand to new and old customers alike. 

“We wish Shane [Heal] and the team good luck this season and look forward to being a part of the success to come.” 

The Flames’ next home game and first at Quaycentre is on Friday, December 16 against the reigning champion Melbourne Boomers – with tickets available here