Fire and Cowboys join forces

North Queensland’s two national elite sporting teams have today committed to working towards a mutually beneficial strategic alliance.

The North Queensland Toyota Cowboys and JCU Townsville Fire have signed a two-year Memorandum of Understanding to formalise their agreement to collaborate on a number of opportunities aimed at enhancing each organisation’s sustainability.

The parties have identified two key opportunities to work together. They are:

* Community engagement – further expanding each parties’ contribution to the social and economic well-being of the region; and

* Elite performance – sharing research, training, education, resources and facilities to optimise individual and team fitness and health

Working together on joint projects over the next two years will expand both organisations understanding of each other, placing them both in a better position to evaluate the configuration of a longer-term alliance.

“We’ve had the pleasure of witnessing the incredible and sustained success of the Fire these past few years and this is a wonderful opportunity to learn more about how they’ve done it and find out how we can work together for the benefit of all of North Queensland,” Cowboys Chairman Laurence Lancini said.

Having steered the Fire to three of the past four Chemist Warehouse WNBL championships, Fire Chair Michelle Morton was equally as enthusiastic in partnering with the Cowboys.

“The Cowboys play a wonderful leadership role across North Queensland through their community engagement programs,” Ms Morton said.

“We look forward to expanding on our current relationship and benefitting the region by collaborating together.”

Join the Cowboys and become a member of the Fire this season, with the reigning WNBL champions poised to unveil their championship banner in round one.

Click here to become a member of the Fire today.