The UC Capitals and Supercurious continue their partnership for the 2024/2025 season

The University of Canberra Capitals are thrilled to continue partnership with Canberra-based creative agency Supercurious for the 2024/2025 Cygnett WNBL season.

Supercurious has supported the UC Capitals for the past few years, elevating the Caps brand and allowing the team to tell its story to a broader audience.

UC Capitals General Manager Lucille Bailie says the Caps are excited to once again work with Supercurious, and are looking forward to more creative collaborations this season.

“Supercurious has done a terrific job in telling the Caps story and bringing our vision of the Caps brand to life over the past couple of years,” said Ms Bailie.

“Their pursuit of excellence, and their fearlessness in being different aligns with our values and has allowed us to thrive and stand out.”

“This has allowed us to resonate more and grow closer to our fanbase, and also has allowed us to reach a broader audience in Canberra and across the country.”

Supercurious Managing Director Warren Apps welcomes the continued partnership with the Capitals, and looks forward to further amplifying the Caps impact.

“We first joined the Caps as their marketing partner in 2019 because they’ve always reflected the best of Canberra with hustle, heart and an undeniable focus on moving the game forward and that’s something we wanted to be part of. Since then, our relationship has continued to strengthen and it remains a privilege to be able to play a role in helping to amplify the impact of this incredible brand,” said Mr Apps.

“We believe in the power of curiosity to take brands to new places and the Caps are proof of this given that they’ve never been afraid to challenge the status quo. We look forward to helping them make an even bigger impact in their 40th season, and the years ahead.”